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The Auctioneer is a well established & respected brand that has been around for 7 years with operations in South Africa & Australia.  
We have an experienced & professional staff complement that understands the intricacies of the auction industry & have specialised skills in all business management functions. We only work with clients that subscribe to the same philosophy & believe in ethical business practices.
We support both auctioneers, bidders & stock owners & provide the best solution to our clients needs

Technology to assist you in running online timed & live webcast auctions through our international technology partner The Auctioneer has a exclusive partnership with ATG Media & their multiple online bidding platforms for South Africa & Australia.

Direct marketing & promotion of your auction / sale event to over 70 000 opt in subscribers on a daily basis via our website & email campaigns 
Bespoke solutions to assist in marketing & liquidating stock . Including full support to set up & run your auction / sale event from cataloguing, support during viewing days to the bidding process (online) & settlement of stock

The Auctioneer Online Auctions is powered by, the global leader in webcast and timed auction bidding for commercial auctions.

Using the latest cloud based technology, the online auctions system broadcasts traditional, live auctions via the internet, directly to any web-connected device (tablets or computers) or hosts timed, online auctions on behalf of auctioneers. Visitors to the site can search and browse catalogues and place bids over the internet in real time, with live audio and video feeds communicating the auction room atmosphere or participate in timed bidding.

The Auctioneer Online Auctions include the following international platforms: - Global with a strong base in South Africa for Plant & Machinery & Loose Assets - The America’s with a stock base in Plant & Machinery - United Kingdom with a stock base in Plant & Machinery - Europe and the Middle East with a stock base in Plant & Machinery

RUNNING ONLINE AUCTIONS WITHIN YOUR OWN WEBSITE has developed the perfect opportunity for Auctioneers to run their own branded live and webcast online auctions within their own website. We are happy to announce the introduction of the new I-Frame. The I-Frame is designed for those auction houses who are looking to run online auctions directly from their own website with all the power of GAP Technology.
The I-Frame system is also mobile friendly and it allows auctioneers to broadcast their own self-branded online auctions to a world wide audience.

Attract and keep bidders on your own website: By using the I-Frame backend management system, bidders will stay within your own website through the whole auction event. This is from browsing catalogues to placing bids.

Mobile Friendly: This I-Frame system supports online bidding across all mobile devices.

Building Your Brand: Grow your brand profile amongst your customers as they never have to leave your website.

Mirror Bidding Exposure: Although your auctions are fully integrated into your website, the other advantage is that should you wish, you will still receive mirrored bidding exposure with sites including, as well as locally on

Hassle-Free: Website management and regular technology updates will be done through ATG Media. Leaving auction houses to focus on their auctions.

The Auctioneer Online Auctions can support and run an exclusive auction for you. We have the staff and expertise to assist in all elements involved in setting up, running and closing an auction.

Some of the elements that this service includes is as follows:
• Understanding of your stock and providing market related feedback around your desired reserve price
• Research and feedback by The Auctioneer on the suitability of the stock for a successful auction
• Creating a catalogue of your auction stock with pictures and descriptions to attract the highest possible prices
• Loading of the catalogue to The Auctioneer Online auction platform and marketing with partner sites to generate maximum exposure
• Assisting in setting opening bid process and bidding increments
• Establishing a comprehensive marketing campaign for international and local exposure
• Assisting with all bidders registrations and approvals (including advice and assistance on bidder deposits)
• Assisting with bidder viewing days if required
• Assisting with the management of the auction event while running including communication with bidders during the process
• Assisting with the closure, invoicing, collection and releasing of the stock sold on auction
• Assisting in post auction negotiations with items that were below reserve price
• The Auctioneer will generate a detailed report of the auction detailing the highest bids per item, bidding activity per lot & all marketing and tracking data for the event through Google Analytics

The Auctioneer offers direct database marketing services to all auction companies in South Africa. Over the past 7 years, we have established ourselves as the leading reference point for all types of auctions.

We send daily emails to our ever-growing interactive subscriber database, which currently consists of over 70 000 opt-in subscribers. These emails are packed full of all types of auction listings. For the interested auction follower, it is a one-stop shop for any auction happening across South Africa.

STATISTICS: October 2016
Auctioneers - 53
Page Views - 89 706
Unique Visits - 49 316
Total Subscribers - 70 836

Residential - 34%
Commercial - 27%
Movebles - 20%
Yellow Metal - 16%

For more infomation please contact Tanya on 073 513 2075 or